Why are so many computer users skinflints?

A couple of days ago I responded to a review of a Twitter application I use with the following observations:

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The review I was referring to was one in PC Magazine about a BlackBerry Twitter application I use and love called Tweet Genius. Twitter’s 140 character constraints make it a bit tough for me to be completely clear, but my point is this: why is the $10 cost of a highly useful application considered sufficiently noteworthy to be mentioned several times during an otherwise positive review? And why is it that this “it is great, but a major drawback is that it costs something…” kind of notice is so common in software reviews these days?

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